Tracking engagement with your live-streamed and on-demand church content is key to understanding how well you’re reaching your congregation. By using analytics tools, you can gain insights into who is watching your services, how they’re consuming content, and what they prefer. This helps you tailor your streaming and video offerings to better serve your community.

Understanding live stream viewership is essential for improving your services. You can track the number of viewers, average watch time, and peak concurrent viewers, giving you a clear picture of when and how your audience engages. This data can show you if your content is attracting new viewers or if you’re seeing return traffic, helping you refine your strategies for reaching both first-timers and loyal followers.

Dive deeper into where your viewers are coming from—by city, country, and even region. This is especially helpful for churches considering campus expansions, as it highlights areas with the highest concentration of viewers. You can also learn what devices your audience uses, from desktops to mobile, giving you the information you need to optimize your content for the best viewing experience.

Beyond live streams, your on-demand content also deserves attention. You can measure unique views, total views, and watch time for all your archived sermons and events. These insights are perfect for evaluating which content is most popular with your congregation and making decisions about future service offerings. Understanding on-demand engagement allows you to serve your church effectively and stay connected, no matter where your members are tuning in from.